Multimedia Messaging Service (MMS)
Multimedia Messaging Protocols
What Are Multimedia Messaging Protocols?
Multimedia Messaging (MMS) Protocols provide interoperability between Smartphone devices, international locations, internet service providers, operators and networks. Choosing the most suitable protocol for users and providers of Multimedia Messaging information results in a message received successfully.
Why Did Multimedia Messaging Protocols Develop?
Initially, problems with the hardware of mobile phones raised the need for the development of MMS protocols in line with the needs of the delivery agent. Or to put this another way; if the corporate message users received on their Smartphone proved unreadable, with frames shifting around that didn't suit the smart screen, or referred them to a URL address on their PC - known as a legacy experience - consumers were less likely to buy from the company that sent them the message.
Multimedia Messaging Protocols and User Benefits
MMS Interfaces, which work with MMS Protocols are numbered in order of their development. So the first interface is numbered MM1, and currently MM12 is the latest mobile service enabler interface. MMS interfaces encode Multimedia Messages into 8-bit ASCII code for transmission from server to server. They also provide the way to store the original message, retrieve it, and make it compatible with another device. So at any time, several MMS interfaces are needed to transmit a multimedia message. A bit like laying bricks to build a path.
MMS Protocols are specifically written for whichever mix of MM1 - 12 interfaces is used. The MMS Protocol ensures the mix is able to combine with wireless technology, or Wireless Application Protocol (WAP). The explosion of mobile phone use has moved sales strategy within corporations to accommodate this exciting technology so that customers can receive information faster. Alongside the drive to decrease operational costs, forever at the forefront of company strategy for chief financial officers and executives, the demand for efficient MMS protocols is very high.
Multimedia Messaging Protocols and User Experiences
A mobile phone stores applications that update themselves automatically. For example most users of Smartphones will have the local weather, news, time, and satellite navigation apps alongside their favourite social media sites. All of these seamless updates occur due to the transfer of Multimedia Messaging information across servers around the globe, enhanced by combining with WAP or wireless. So MMS protocols effect user experiences, by being specifically designed to target the immediacy end-users desire when they want information.
Where does a MMS Protocol fit in to a actual User's Experience?
A live example using the local weather can help understand where Multimedia Messaging Protocols fit into the supply chain for information users.
This comes from the weather information provider, but it is not usually one person designing a nice chart, or inputting numbers that guess the weather. Weather information is taken from scientific computer data stored on servers at the geosatellite weather station. So visually, imagine the size of the data a geosatellite is putting into weather station servers, compared with the size of a mobile phone and the associated hardware. Some filtering is needed, and this is where MMS interfaces and MMS Protocols are vital.
After encoding, the MMS interface understands the weather information. However, the weather station computer needs a way of pushing that information out as soon as it is received. So, Push Access Protocol (or PAP) is a specific Wireless Application Protocol (WAP) written to ensure messages like weather, news, stock quotes, traffic reports and social media notifications are received on narrow band devices quickly. If the MMS interface is compared to the bricks on the pathway, the addition of the PAP and WAP creates a disturbance that breaks that message off the path, and sends it airborne through wireless.
The message originates in HTTP format from the weather station. It is then encoded by the MMS interface which sends the message to the Push initiator, or push gateway from the Multimedia Messaging Service Centre . The Push Access Protocol is independent of the underlying transport protocol MMS interface, so from this point onwards the message is airborne through wireless, instead of travelling on land from server to server. The Multimedia Message has changed its travel path by entering a Push Gateway and is now in transit, flying via wireless.
Once the message lands from the fast wireless flight it has taken, the mobile user compatibility interface receives the MMS notification message. The PAP has carried the URL destination of the HTTP weather message and now the mobile phone user presses to activate a retrieve function. The whole process reverses as the MMS notification message contacts the MMSC to retrieve the weather information.
In this example of how users receive weather information so quickly, you can see that MMS interfaces transmitting messages through PAP or WAP Push protocols travel faster than ever, in both directions. Choosing the right itinerary for your Multimedia Messages is very important when considering providing mobile messaging to customers. The right Messaging Protocols will make all the difference.